A little more play.
Every day.

Meet V-PET. A colourful world of plush toys for dogs and cats, inspired by the little moments they share with us.

Explore the range
A dog investigating a bright red V-PET sea-creature toy at the water’s edge

Made for
everyday moments.

A favourite toy. A familiar game.
A little time together.

V-PET traces its story to 2017, with playful characters and everyday play at the heart of its range.

Discover the collection

A playful world
to explore.

For dogs, small dogs and cats.
Find a little personality in every collection.

A black-and-white dog carrying a yellow character-shaped V-PET toy outdoors

01 / Dog toys

Big characters.
Everyday play.

Sea creatures, farmyard friends and food-inspired favourites, alongside animal-shaped frisbees.

A small white dog reaching towards a pink V-PET lionfish toy held above a sofa

02 / Small dog toys

Little toys,
lots of personality.

Explore Sea Creatures and Little Dino Friends, with soft shapes and a mix of textures.

A cat beside V-PET pumpkin, watermelon, onion and pineapple toy characters

03 / Cat toys

A curious kind of play.

Fruit-and-vegetable catnip characters and wand toys for shared playtime.

Bring a little play
to your shelves.

Interested in V-PET for your store? Contact Paws Wholesale to discuss the range, product information and availability.

Enquire about VPET Apply for a wholesale account